Tuesday, April 12, 2016

The Content Driven Industry

While we are all net - savvy and connection oriented today Internet has brought a new meaning to all of our lives. No, I am not talking about social networking.... That is the bad part.... What I am talking about is Internet is becoming a sort of necessity when it comes for us to do our regular activities like travelling, shopping, chatting etc....

I was in the First year of my college in 1998 when I first had the brush with this amazing world of the world wide web. Those days the most interesting part in the internet used to be the e-mail. It was wonderful that how we could now send messages that would have been otherwise sent by post to somebody as far as the other part of the globe in seconds. After that I begun to pay a visit to the cyber-cafe regularly. You could send files, pictures etc by e-mail and that was phenomenol. Then came another innovation, the yahoo chat room. Yes that was really a big leap at that time. Now you need to wait for a reply. You could fix up a time and chat with your friends in all parts of the globe in a group real time. Yes real time. That was like invention of the wheel. But now that too is obsolete and primitive.

In the past 16 years that I have experienced the internet and for the past 13 years that I am working in this sector I find the most important thing that has evolved this technology/industry as you may call it is "CONTENT".

Now when we talk about content this is a very vast topic and probably one blog post is not enough to discuss the entire aspect of content. However, to make it very short content is the matter that is being served by a particular web service or app or any other internet driven tool. We as telecom engineers can talk about lot of things. Like there was circuit switched network, then packet network, then more expansion. On the Mobility side moving from GPRS to EDGE to 3G to HSIA+ to 4G LTE. Much as we say that the evolution in the telecom was to increase the effective available bandwidth towards the users. And why did the users need higher bandwidth increase... That was due to enriched "CONTENT". Yes demand alone does not drive this industry it is CONTENT that drives the industry.

A popular content can create a huge demand and this compels Telcos and ISPs to provide higher bandwidth for this service. Needless to say that since it is the content that drives this industry the revenue shares for a content provider would and should be the maximum in the value chain.

Refer the link below for more details on how to create better content for a content driven startup.
Alpha-Digest (Experts in Content Creation)

Therefore it is but apparent for any budding technical professional or any one in this telecom industry who would want to evolve to make a venture to the Content Industry. But hey... Just one minute though.... Content is not purely technology. When we make this move from going to a content driven industry from a conventional telco as an individual choice we need to keep this thing in mind that this is a transition from Science to Art. Well, I still believe there is a lot of science left in the Indian Telco Industry apart from the large volume that it has, but that is a different story. Content creation and content design is an art and a lifetime of experience may not be enough and sometimes and accidental Idea may be having the potential to generate Millions of bucks. Look at ideas like Facebook, Youtube and Whatsapp... The idea is worth millions and as they evolve more they make more revenue not only on the popularity factor but also the customer inquisition factor. Every customer wonders, what will be next?

So if there is need to start up a content driven business one has to first understand the following aspects .

1. What are we targetting?: We have to be very clear as to what are the people we are targetting. Eg linkedin targets professionals, myntra targets shoppers and so on.

2. What should be the Frontend Presentation of the same?: Based on what we are targetting the frontend of the webpage should be made user friendly to that degree.

3. What should be the effective weight of pages?: India is a bandwidth starved country rather than a bandwidth rich country. As per the latest surveys we rank very low in the levels of internet speed and experience. Of course this is not in every part of india. A heavy loaded page would consume more bandwidth and a lite platform will make it available faster but will compromize on the richness of the content. So here is the trade-off call that needs to be taken by Artists and Engineers together. Of course different versions of the same content page can be made and this is another form of content engineering that can be.

4. How to distribute the content?: While there are content creators and hosters there are also content distributors. Just like any product is made in the factory but it reaches the market only due to the distributors so it is apparent that this time the appropriate content host and distributor is chosen. The Distributor can be a third party distributor in some regions, in some regions it can be the telco itself.

5. How to monetize the Content?: Now this is a critical part. If your content is popular among the people then there should be the ability of the company to actually capitalize on that. So proper analytics of the content in the terms of hits and views and downloads have to be maintained so that this can be a factor to get more ad revenues and more people interested in uploading their own objects as a paid service through your website or app.

6. Feedback and constant Evolution: This is a very important process towards maintaining the validity of the content and that it is always evolving based on the feedbacks collected. As we know content is a product and product has a market and market has cosumers with voice. So it is imperative to listen to the voice of the consumer whcih changes the market and modifies the product accordingly.

I am not an expert though in this business of content creation. However, I thought this would be a very interesting and a different topics for many telecom engineers who are probably bored by just handling one tiny part of the Internet that deals with Delivery assurance rather than the content itself.

As listed in my post before also you can have more details on how to create a good content for any startup in the following link.

ALPHA-DIGEST CONTENT CREATING EXPERTS

Till then keep innovating and keep evolving.

Cheers,

Kalyan

Thursday, March 31, 2016

New demands of higher throughput...... What are the ways to enhance your network

When there is a steady increase in demand and it seems that conventional ways will not be able to meet the TTM then realize that time has come to change the game.... Time has come to have a new approach......

Recent approaches in Mobility networks


2G, 3G, 4G, LTE, A-LTE, 5G Ready, WIMAX and what not. As we go ahead in this journey of telecom we see that almost every year a new revision of 3GPP is coming in increasing the last mile throughput standards. India being a market of around 1 Billion users is not untouched by such developments and with the developments in the world India also wants to keep pace with the same. But the real challenges are that how do you constantly expand and evolve networks that are mammoth in size.

A typical tier 1 network of an Indian Telco consists of 50,000 + network elements of different kinds. While the Mobility technology changes there will be changes of course in the last mile RF and in the Packet core but a substantial change also occurs for the expansion of the entire transmission network.

Transmission networks are to be changed with respect to Technology ( from TDM to packet), Platform ( from traditional tunneled architecture to a full IP base), Capacity ( Penetration of nX10G or 100G networks in the access), Flavour ( Putting access DWDM for future growth) and Topology ( from Ring to a self restoring mesh). What I understand that replacing the last mile RF equipments is relatively easy as they are the last mile points however evolving the transmission network is a bit challenging.

Indian operators have wonderfully handled this challenge with respect to changing networks from TDM to packet and now subsequently changing to self healing ip mesh but the major aspect which is the capacity is the thorn in the rose. Increasing capacity needs CAPEX and Time both of which are crititical to the service margins and time to market. So now let us look at the two approaches that people take to handle this.

1. Make the network FAT... (Conventional Grey Hair Planning)

I have introduced this term of "Grey Hair" Planning because in India it is becomes very difficult to convince "Experienced" persons to do something new. So this kind of planning for the future is the planning that the experienced people do and will keep on doing unless the owners realize that they have been totally gone kaput.

Nothing intelligent in this. The concept is still the same that there is one particular or few particular core locations of GGSN, Billing, PCRF and all of the content has to come from the core passing these gateways. Of course now the amount of content is much higher and more in volume. So to meet these high demands they need to make the network FAT. 10G networks to 100G and then introduction of DWDM in the access. More expenses... More complications and more people to look after.

The conventional way of network expansion



Now while this is really impressive and expensive we need to understand the major problems in this kind of growth. I am not saying that expansion in this fashion is not necessary. Yes it is. However, only thinking in this manner is not the key. This form of expansion has its challenges of time and especially in India where the network sizes are large the planning needs to be really careful. Most of the CAPEX is reserved in this but the experience for the users hardly increases.

2. Futuristic way of Planning

Most of the "Experienced" planners may not agree to this method so my humble request to them is please do not read this section and waste your time.

Most of the time we assume that critical services are going to be always in the core and not realizing that as and when there will be more demand for services they have to be closer to the users. The key to this is Virtualization and then localization in the edge. In this case expansion can take a back seat for some time and the operator can concentrate to distrubute services like Billing, PCRF and CDN in the edge so that content is deliverted from the Edge itself.

Virtualized network
In this approach we introduce the concept of virtualization but making VNFs (Virtual network functions) at critical edge locations. This makes the PCRF and BSS more distributed. In this structure the content is now localized at the edge. The network is not planned to catter Million subscribers but is now distributed to cater Several sets of 1000 customers in actual sense.

Creating this infrastructure will take much less time and less capex than creating an expanded infrastructure.

But I know, my dear friends, this is unconventional. It will take more time to convince the grey hairs to start the work for this. However, time will come when they will give way. So have
patience.

Normally it takes more time to convince the "Experienced" people for this technology than to actually lay down this technology.....


Cheers,

Kalyan


Thursday, July 23, 2015

LCO: Local Cable Operators, how they can actually accelerate the incomes of TELCOS

When a whale comes to attack.... It is evident for the other fishes to co-pete than compete.....

Technically speaking for any kind of an IPTV or a broadband deployment LCO is the last mile connectivity. LCO which stands for local cable operators provide the last mile connectivity to the customers in retail for which they get their own share of money and actually have some major expenses towards the procurement of Bandwidth and content from the BW providers and the Content providers or the IPTV streamer.

The LCO is the final point of service provision which actually makes or breaks the experience of a customer.

Have a look at the figure below.

LCO Entity and how it is helping the distribution

As you can see that Major networks of India are terminated in the same way. Over here we have the LCO which is actually bearing the brunt of the customer pressure directly but is earning the least. While on the technical aspect the architecture does not have any flaws, there is a major flaw in the business model of this architecture.

Let us understand the aspects of the LCO over here which actually kills the experience of the customers and the basic Business model towards generating more Bandwidth for the end users.

1. LCOs have shallow pockets:

The domain of business for LCO is less and thus the revenue generation is also less. Demands from the Indian customers with lower prices actually lead to the fact that LCOs would not be able to deliver the rising levels of services with higher experience at this price.  LCOs have to pay each and every back provider at negotiated costs which brings them under severe financial pressure.

2. Low Reliability in the network:

LCOs are not bound by the SLA agreements of retail at such low prices, not saying that they do not meet it, but again they are not obligated to meet them. This actually leads to lower experience and lower consumption.

3. Use of non standard and open source solutions:

While the solution at the TELCO front may be standardized and of high level of quality this is not there for the equipments for the LCOs as due to budget constraints they are forced to go for cheaper and quality compromising solutions. Not saying that they do not deliver it, but there is a lot of compromised done to maintain quality.

While we have discussed about this about the problems of LCO there are solutions to this at a very global scale which will actually maintain high quality of the network at effective prices. However this has to be done with some good deal of hand helding by the TELCOs. Question why should they do this? Is this charity? Answer is no... Let us understand how.

1. Retail Broadband business is a focus that TELCOs have to take:

It is not a hidden fact that every TELCO wants to increase the customer base and bandwidth consumption. However if every TELCO wants to be independant in the retail business of broadband this may not work. Therefore TELCOs generally consider selling bulk pipes to the LCOs, which by the way reduces revenue year on year for them, however keeps them out of the headache. However, it has to be considered that there is a break Even point.

2. Telcos can become CDN of their OWN and actually can get a lot of money from content. 

Again it is the TELCOs who have covered the length and breadth of the country by their fibers and SWAP fibers between each other. However one thing that has been overlooked in this entire concept is the fact of earning from the content. With the magnitude of the network that a TELCO has the telco can be the CDN of their own and actually can invoice the content providers for the content delivered through their networks to the LCO as well.

3. Copete with the LCO:

A Business model that is based on revenue sharing of content and BW delivery every month which is actually lower on the LCO pocket and which enables LCO to provide more and more content to the users at accelerated rates.  If a TELCO which has like 500 LCOs under it does a revenue share with the LCO rather than a complete lumpsum BW deal then this will be lighter on the LCO pocket as well as will be more profitable for the TELCO. As this will mean that the TELCO is now free to provide good solutions that are not only based on BW but also based on content to the users.

This way a TELCO that is aspiring to deliver FTTx kind of solution but does not have the amount of resources or focus to deploy it independantly can actually enter this market with very less Time to Market.

Let us have a look at the figure of how the Revenue flow works. Accounting stays with the TELCOs for the users so that there is no revenue leakage in this process.

Co-petition with the LCO 

In this model as we can see the TELCO does a Revenue tie up with the LCO and this actually releases a lot of pressure from the LCO about maintaining a huge strata of equipments. LCO can focus on laying infrastructure and peering with the TELCO only instead of multiple sources.

The Authentication and charging of the system remains with the TELCO and this is how the revenue flow is in control and on that basis there is a revenue share agreement between the LCO and the Telco. As and when the LCO customer grows TELCO pushes more and more content at high BW rates. Content that is localized in the content localizer.

The TELCO now is also a CDN and does the Invoicing to the content provider and gets money out of the content delivery. TELCO can actually contemplate on launching its own applications and own content to push through many users now. 

TELCO is no limited now only to mobility.... It is in real sense TELCO now. 

I know it will not be easy to bring forward this change in India (Though this has been happening in the western world in a quite nice way) as there are many apprehensions for new Idea but I am confident that the new generation of telecom engineers and telecom professionals would look forward to it. 

This actually releases the TELCO from the shackles of diminishing BW rates and makes it more focused on content delivery and earning revenue from it. 

It also encourages the SW and domain development industry in a country of a Billion people. Enhances E-Commerce. 

Think about it.

Cheers,

Kalyan

Saturday, May 30, 2015

Telecom Operators in India have to think Wide

Hi Guys,
The telecom revolution started in our country in the year 2000 to be more accurate and since then there have been a lot of developments. Initially the focus was more on penetration of the services to different regions and there was a stress that more and more people should have the mobile. But now things are different. Markets are saturated and now the Telecom Operator is seeing the noose tighten on its neck as the revenues and margins both fall. In India, especially the operators have not been able to make ground orMAKE A LOT OF MONEY out of businesses like 3G and 4G though much is / has been spoken about the same.
I am not a great telecom advisor, but being in this industry for some time, 13 years "young" to be precise, would like to provide some of my views on the changing ways that should be adopted by the telecom operator in order to generate additional revenue and profit without disturbing the user ecosystem of the nation.
There is an Ocean of Opportunities for Indian TELCOS
Lack-lustre Policies are killing it
The basic theory and the execution of it lies within a solid foundation of Infrastructure that the Indian telecom industry has. Companies in India have had the luxury of laying their own fiber and have been generous enough in doing that. However this has not translated into greater thinking of how to expoit it.
Let us think how much potential does a big telecom operator (Tier-1) have with regards to offering services. And these are some of the items that have to be thought in the line of business seriously by "Telecom Professionals" not hop ons from the "FMCG" in an operator industry.
1. Generating Revenue Through Content Delivery: It seems ridiculous that in a country with so many big Telcos having the capacity to build IDCs of their own and having the capacity to provide Peering for so many ISPs down the line, there is still existence of 3rd Party CDN's appart from the operators. The operators are so big in size that they could themselves strike a deal with the content providers to distribute content on their behalf and get a share of the revenue for the content Delivery that the CDN is doing at the behest of Operators network. Today the proposition of a typical CDN is to place its equipment in the operator IDC, use resources of the Operator and earn loads of money while giving operators just a share which is peanuts. I must say that the CDNs have really got the better of the operators plainly because in the CDN industry the people who are doing the business know the place where more profitable revenue from Internet can come. On the other hand you have operators, who are big in size, but have never developed this attitude to think how better to use their system. It is a pity that this is happening with the operators who have massive infrastructures, good skill setHIRING power and very much pronounced technical staff. The only issue is the business side of the operators are not looking towards this but plainly continuing of twigging the tariff plans of their mobile services. A big operator of India with a customer base of 250 Million in Retail mobile and several enterprise ILL customers of ISPs should have this courage and authority to assert itself on content providers to share the revenue with them for content delivery and not with the CDNs.
"I sincerely wish some owner of a big telecom firm is reading this......Because below the line this point will fall on deaf ears and blurred visions......"
2. ProvidingCLOUD HOSTING Services: If I am a telco with massive resources I might as well provide hosting services to the corporates . Why does India need an Amazon to launch cloud services on the infrastructure of Telcos. Why can't the teclos themselves launch it and make that extra bit of revenue on which a company like Amazon can survive in India? What keeps these telcos from staying away from launching such services in the country that are sure shot revenue generators for them? Shortage of skill set?? For sure not.... Then... This is the shortage ofMARKETING thinking. Being a telecom professional my heart bleeds when I see the TELCOS becoming only "DUMB PIPES" for these companies who actually build their high revenues on the foundations of Telcos. A TELCO becomes a DUMB PIPE only due to lack of focus. But this being perpetual throughout India is a problem. Let us look at other countries where TELCOs are the main source of such services of hosting content.
3. Virtual Office Creation: Today there are so many small and medium enterprise in this country who cannot afford a place to work because they have to maintain costs. However, they are interested in Virtual Offices which need a lot of BW and Telecom infrastructure like Voip, Internet, Leased Lines, VideoCONNECTIVITYand so on. The TELCO can provide a very consolidated package for these people for their employees and generate the right kind of revenue which is constant and not frivolous. This is happening in India but again TELCOs are behind in this strategy and this is mostly done by some 3rd Party, again leasing DUMP PIPEs from the telco.
To summarize time has come for the Indian Telecom Industry to change... Change in Perception and in some cases if that is being altered chance in Persons. Telecom services are not Soap and detergents and cannot be sold in that way. There has to be some perpetual way of revenue generation, some alternate way of generate revenues which will actually make the industry more profitable and people working in this industry 24x7 more happy and enthusiastic. If this does not happen the TELCOs will become the biggest PREYS of their own policies.
Think about it friends.
Cheers,
Kalyan

Markets that come to Existence [The Era of E-Commerce]

"AMARKET comes to existence when a buyer and a seller are in mutual contact with each other with the intention to fruitfully complete the transaction of aCOMMODITY or a Service"
Adam Smith
The platter of choices on your finger tips
If this definition ofMARKET has come to its true existence then it is today. We used to study this when we were in our 9th grade briefly introduced to economics and the introduction started with the first page definition of Adam Smith. I am understanding this today a great deal and what better to understand than the surge of E-Commerce that has happened over the years. 
There is definitely a charm of going to the malls and the retail shops to make purchases by seeing the display of the products lying here and there, however in the present times convenience overpowers charm and taste in a great way and shopping onlineFROM HOME is definitely comfortable. You are watching the TV or just out of your shower and you remember that you need to buy groceries, bingo you have a website or an app where you can just login and then buy the stuff and the stuff is delivered to you at your doorstep. You want to buy clothes, electronics, books, food and what not it is available on your fingertips. 
The internet brings the market closest to you and where you have your choices of brands and goods. One has to be less inhibitive when one buys articles from the e-commerce site because here you are seeing the image of the article and not the article itself. However let us face it you never check each and every grain of rice, or each lady finger before buying them in bulk, therefore it is really not worth to actually travel the distance and spend time hunting for that perfect pumpkin or potato. 
You have online invoices for the goods and you have good tracking mechanisms to actually track down deliveries so in short this is convenience personified. You are sitting on your couch and shopping. 
But let us now see what isREQUIRED in the backend and how much opportunity it creates for the people who are willing to extend their markets for goods deliveries. People who do not have the amount of capital to invest and construct a retail shop but have quality goods for sale can make a tie up with this E-Commerce portal and then can have their goods being sold. They get access to the markets which they could not have even accessed physically in their dreams. A chikan cloth seller of Lucknow does not have to wait for the tourist from New Jersey to come to his shop to sell his goods, he is now connected by the E-Commerce portal to the buyer and is now having better business. 
E-Commerce if it has to be really successful has to help these small vendors who have immense talent and provide rich quality products but lack ofMARKETINGskills and lack of product placement. The handicrafts from Gujarat, Shatiniketan. Kanjeevarams from Tanjore and the brass works from Moradabad need this boom of E-Commerce. 
We will talk about this new way ofMARKETING more as we go on towards our next post. But till then let us understand one thing, no technology can evolve or change the world if that is not efficient to be used for the upliftment of the poorest of the person in that demography. 
To that idea.... Have a wonderful weekend. 
Cheers, 
Kalyan

Virtual Offices: The Debate continues........

A virtual offiice Environment that can actually enable a lot of savings of resou
My last article was about Virtual offices and many people read that and gave me a call. First of all I would like to thank them for pondering over my article and also reciprocating by calls. Certainly, not all of them were in agreement with my idea, and it really happens because then and only then you come to know about how feasible an Idea ease when you patiently listen to agreements and disagreements towards them with proper justifications. 
Many people of the senior clad could not really digest the fact that if everybody worksFROM HOME ( even if the situation allowed it to be so) then what would happen to the office environment? Well I agree to them. They are right. 
However, my question is "Are we really at a situation to afford the luxury of creating an office environment in a costly metro city by compromising the convenience of so many talented people, increasing carbon footprint and then being a reason of the inflation?"
Do we want this to happen?
Let us see this in a larger perspective. In a Metro city like Mumbai, say, there are a lot of people who atleast take 1 to 2 hours to reach their workplaces everyday. People who are using public transport or using vehicle of their own, travelling to the office only do to some soft work for 8 hours over the Laptop and the Internet daily spend 4 hours of productivity in a mundane activity like city travelling. When most of them do that what happens in a city like Mumbai is anybody's guess. Traffic jams, road congestions and stress. My question over here is why cannot these works be done from the comfort zone of their home using a broadband connection? This also gives around 4 hours of extra productive time minus the stress of travelling. Should this not be done in a city like Mumbai or Delhi, where the authorities are hell bent on saving resources and space? Why should weREQUIRE IT parks, big and mammoth in size when the same can be done from people's homes? Why put this load on the city? 
We see the city expanding and more and more people staying on the outskirts of the city, while on the other side the commercial hubs mushroom in the centre creating more of a clog in those places. People of this city of a population of 12 Million complain about it being crowded not realising that the crowd problem can be obliterated just by introducing this very good concept of virtual offices. This also puts less load on the public transport system which is already collapsing in Mumbai and so we can have quality development of the same. We will have better roads and with a lot of space to drive our cars when we need it. 
A country like India with a population of 1.25 billion is a major contributor in the carbon footprint creation in this world. There are a lot of expectations from the matured Indian population to actually play a very important role towards decreasing the same. Virtual offices exactly brings that to picture. Less use of fuel due to less travelling. Travelling 20 kms daily one way and 40 Kms round trip is about travelling 1000 Kms a Month. This is resulting to a consumption of 70Ltrs of Fuel per car. 70 Ltrs per car!!!! That is huge. Introduction of virtual offices will save this for you. Less consumption of Fuels leads to less demand. We are no more in the medieval age where weREQUIRE to be at a specific place to do our work. Our works have become more integrated and digitized and connected to work from anywhere, so why go anywhere? Why not save the going part and save money and fuel? 
There was a question about the debate of meetings. Well today we have so many tools to conduct the meetings online in a very effective way. To be global it is not necessary to be a globetrotter. Travelling should be a leisure activity than plain business. Let us ask ourselves. Are we not mature enough to come to a consensus over a meeting using the electronic / online system? If not then why do we even call ourselves developed. The beauty of technology is to use it in every area in the most judicious way to make a good world. However, this is not happening. This is being prevented from happening causing stress and burn-out on the population, causing inflation, causing inflated demands of things which are not actuallyREQUIRED in so much abundance in the digital world. 
I am still open to questions, rebuttals and criticisms towards my views....But would also request dear readers to think about the larger interest. 
Cheers
Kalyan

Sunday, May 10, 2015

India needs Virtual Offices......But how will our system understand this.....



Names of people have been changed in this article to maintain confidentiality.
Devraj Desai is a full time telecom professional based out of Bhavnagar. Devraj has his family in Bhavnagar and all his commitments do not allow him to move out of this port city in Gujarat. Devraj has supreme skills in software development but is hesitant to move to places like Mumbai or Bangalore because it disturbs the entire cycle of his family. Also he does not want to relocate to busy cities like Mumbai or Bangalore compromising the chilled out life of Bhavnagar. 
Jagruti Shrivastav is an upcoming fashion designer in the city of Lucknow. Homemaker by force Jagruti is not able to pursue her dreams as a fashion designer as this would force her to relocate to  a city like Delhi which for her is impossible as there would be massive transformations that they have to make in their family lifestyle. 
Both these examples take me to a question that in a country of 1.25 billion people why should talents be nurtured only in Metro cities? We are not being able to reap the best out of our talents because of our archaic concepts of physical office which forces people to relocate. 
It is a shame on the telecom infrastructure and the services that inspite of the fact that we would be able to provide at least 10Mb/s of Internet connectivity to Jagruti and Devraj still due to the archaic HR policies they are forced to dump their talents as this system forces them to relocate to places and disturb their families. 
This is why we need virtual offices. Fashion designing and software development are works than people can pursue from home. The requirement is that very essential internet connectivity, which today is not a dream. Why do we need Factories without chimneys like Infosys complex and Wipro complex in Bangalore to reap such talents. Because today Infosys and Wipro have been able to gather work force who is willing or forced to relocate but passionate people like Devraj who have a passion for Software Development but are committed to family cannot go to Infosys Bangalore. They, if allowed this luxury of a virtual office can work full time and can provide wonderful results for the company. 
Same way Jagruti could have actually made the best of designs and communicated over the mail or internet or virtual interfaces and become a very successful fashion designer of our country. 
There are so many people like Devraj and Jagruti in T2 and T3 cities who have immense talent but because the Indian Corporates are not encouraging Virtual offices they are not able to succeed. 
Virtual Offices have another big advantage. First of all there would be less traffic in the cities as people would be working from home. Less consumption of Petrol. Less requirement of commercial space so more space for residences. Less movement from T2 cities to Metros so more space in metros. Due to this the residence property rates would be in check and will not blow up. Pollution under control. Telecom services will get a boost as consumption of Data will increase. In short we are looking towards a more peaceful world with equal opportunities. 
If some HR professional is reading this then he/she should contemplate this. IBM is not wrong in implementing this and this is being done very vividly by many other companies. In India this is needed and required. 
When India is having companies who are boasting of world class telecom networks then why this cannot be done in our country? Why cannot we use our talents efficiently? How long shall we be stuck in archaic policies and not do something new? 
Think about it Friends and share your comments. 
Cheers, 
Kalyan